Priyanka Ganjoo is the founder and CEO of Kulfi Beauty, a trailblazing cosmetics brand designed to celebrate and represent South Asian complexions. Before launching her entrepreneurial journey in 2021, Ganjoo spent years building a robust foundation in corporate beauty strategy, product development, and merchandising at industry giants like Estée Lauder and Ipsy. Driven by the chronic lack of inclusive undertones in mainstream makeup, she developed highly acclaimed, cult-favorite formulas tailored for marginalized skin tones. Ganjoo made major historical strides for cultural representation in retail by establishing Kulfi as the first South Asian-inspired makeup brand carried by Sephora.
