Indian-origin musicians and producers became influential architects of American popular music, shaping both the sound and business of the industry. Tony Kanal helped drive No Doubt’s rise into one of the defining bands of its era, while songwriters and producers Savan Kotecha and Jeff Bhasker crafted chart-topping hits for some of the world’s biggest artists. Ricky Kej won multiple Grammy Awards, expanding the global reach of Indian-origin musicians, and Diljit Dosanjh’s appearance at Coachella brought Punjabi music to one of America’s most prominent festival stages. Together, they broadened the presence and influence of Indian-origin artists within contemporary American popular music.sound and business of the industry. Tony Kanal helped drive No Doubt’s rise into one of the defining bands of its era, while songwriters and producers Savan Kotecha and Jeff Bhasker crafted chart-topping hits for some of the world’s biggest artists. Ricky Kej won multiple Grammy Awards, expanding the global reach of Indian-origin musicians, and Diljit Dosanjh’s appearance at Coachella brought Punjabi music to one of America’s most prominent festival stages. Together, they broadened the presence and influence of Indian-origin artists within contemporary American popular music.