Paraag Marathe is an American sports executive and businessman. He has spent more than two decades with the San Francisco 49ers, rising to become President of 49ers Enterprises and Executive Vice President of Football Operations. A pioneer in salary cap management, contract strategy, and football analytics, he helped popularize data-driven decision-making across the NFL. His leadership has reshaped modern front-office operations and established Indian American influence at the highest levels of professional sports management.